Matcha Love by ITO EN

Mitsuwa Market Place, 595 River Road, Edgewater - 07020
reviews
Coffee & Tea Ice Cream & Frozen Yogurt
(201) 941-1301

Stopped by here on our way to another destination. We were here on a Friday and Sunday around lunch time and there were no issues finding seats or parking. Great options of ramen, sushi, onigiri, mochi donut, boba tea and of course grocery and snack shopping.

I have come here many times in the past. This time I took my youngest 9 year old son here. He had a blast. We cropped around the area, we shopped at the “little Japan” store near the supermarket and then shopped at the Mitsuwa market inside. Two hours later and after munching on some freshest poke dishes from local vendors we were heading home. Good times!

Matcha love is something I always look forward to whenever I visit mitsuwa. My favorite ice cream flavor was black sesame but on my most recent visit, they had only white sesame and no black sesame. The white sesame was alright but I honestly don't know if I'd go back to matcha love if they don't bring back the black sesame. Other than that, the hojicha was sweet and cinnamon-y and the matcha is what you would expect from matcha ice cream

Ice cream here is amazing! It is a must get when going here. I recommend the roasted green tea ice cream.

Adding my 5 stars to the multitude of other reviews. Great and authentic Japanese marketplace with a huge variety of specialized food and items to try out. If you haven't had them before and like donuts, the mochi donuts are incredible. You'll thank me later.

The Mitsuwa has excellent Japanese food from several restaurants. We ate at the food court in the marketplace, had tuna katsu for only $14, and it was great. All tables were cleaned as soon as they were empty. Also had great freshly-made crepes. There is also a hotpot restaurant with great views. Wonderful Japanese groceries, snacks, manga books, toys, and more. Also, it is alongside the Hudson Waterfront Walkway. We took a nice walk along the river with wonderful views of Manhattan. Great night out, or daytime outing.

Went to matcha Love by Ito En for green tea and black sesame soft serve. A small cup is $4.25 and don't be mislead, a small cup is still massive! Unfortunately because of COVID precautions, they don't offer cones but they offer waffle cups. The wait does take a bit of time but I think it was totally worth it!

Love their matcha drink! Would love to try ice cream next time.

Hoji (roasted green tea) is my favorite! Less sweet compared to other options. Get the triple waffle bowl to try more flavors! Hoji, matcha and taro are good and yummy! Sesame was a bit too sweet imo.

Literally the best ice cream I’ve ever had in my entire life. It’s sooo creamy and thick and buttery and smooth, but also light and airy in your mouth, and somehow not too sweet. Really great sesame and matcha flavors. I don’t know how they do it, my only guess is maybe they use full fat heavy cream instead of cutting it with milk. I wish I could give this place more stars because it’s actually ridiculous how good it is.