Rita's Italian Ice & Frozen Custard

393 3rd St N, Jacksonville Beach - 32250
126 reviews
Ice Cream Shop Ice Cream & Frozen Yogurt Shaved Ice
(904) 372-9634

Love it!!! Island fusion, mango, watermelon, green apple, lemon with fluffy vanilla custard for a refreshing gelati. Or chocolate with peanut butter sauce and Oreos if you’re feeling rich and decadent. My gosh it is so good. If you go in the day time, you’ll meet the owner who is a wonderful, kind, fun to talk to kinda guy.If you go at night, Yes he will probably have to wait in line. It’s an Italian ice place on the beach. Get over it and enjoy hanging out in the line and making new friends. The girls who work at night are absolutely lovely, and they work so hard. I have seen people be such horribly rude jerks to those girls, and they are more professional than 90% of the people I run into on a regular basis. The price, I think, is incredibly reasonable because the product is excellent. If you want cheaper dessert, you could go to the dollar store and buy a pack of weird lackluster ice cream bars made with fakey chocolate. Watch out, haters… these girls can take your BS with class and grace even though they should not have to. You’ll be charging their electric vehicles someday!! The life skills and the people skills they are learning at Rita’s is going to take them incredibly far.Anyways, Cheers to Rita’s Jax Beach! See ya soon. Xoxo from the loud brunette lady in the big white suv.

Best Rita's around! They didn't have to make anything for me because they were closed but the owner not only made a gelati for me but he handed it to me and refused to take payment. Bad business owners do not do this. These are the type of business owners we need more of. I hope the community recognizes this and continues to make this a place to bring their children throughout the years. Just like my parents did me. Thanks Rita's, you literally made my day!

Rita's frozen custard is the best. The Gelato you must try. Thanks for taking care of us.

We got small and large custard cups. Came to almost $11. Too thick. Too overwhelming. Neither of us could finish it. The garbage can received the rest. A real waste of money. Lower the price with, maybe, senior portions.

Best ice-cream place in Jacksonville! Had a variety of flavors and sweets! I'm coming back to this!

Asked for a small and a large custard and was given 2 cups of the same amount.. the custard was not so great either, tasted almost like cool-whip.

It's okay. Toppings are not Blended into the custard so it's a little too sweet with extras. The custard was more fluffy than rich but it was a nice treat to walk down the beach with.

Good ice cream, within walking distance to beach. Kids loved it.

Definitely our favorite spot for dessert. They have something for everyone. I love the icee part and I love combining two flavors.

Brings back childhood memories. Love this place. The vanilla custard and the cotton candy is the way to go. With rainbow sprinkles of course!